Email Marketing - what is?

If you are wondering whether email marketing is something you should invest time, money and effort in, here’s a little bit of information that might be of interest to you:

“More than half of marketers say email is their most effective channel in generating revenue” – BtoB Magazine

So, if you were at all unsure if email marketing is worth it, this should emphasise its importance – it still is one of the most potent ways of interacting with potential customers.

Below you will discover an effective way to communicate with your audience and turn them from strangers into satisfied customers.

What is Email Marketing?

Email marketing is a low-priced way to advertise yourself and your company by sending a commercial message, usually to a group of people, using email.

Sounds pretty straight-forward, right? Luckily for you, it is! Promoting your services has never been easier and it’s a great way to develop relationships with potential customers.

Emails allow you to keep your customers informed and you can tailor your marketing messages to attract your audience’s attention. Of course, you’ll want to stand out from those awful spam messages that no one reads, so have a read and determine how you can focus on building a sizeable email list.

Get Trusted

We think it’s important to have a clear purpose when asking for an email address. Most users will be wondering:

• What do I get when I give you my email address?
• Are you just spam?
• How often will you email me?
• Will you send me relevant information or more junk?

You need to answer these kinds of questions when you ask them to enter their email address. It’s best you don’t exaggerate, promote with unlikely statistics, be too ‘pushy’ or give too much ‘hype’, as these methods don’t usually work.

For example:

In 48 hours, no matter what sign I select, I am not going to know EVERYTHING. This is something I do know – *Delete.*

Campaign Monitor states that emails with personalised subject lines are 26% more likely to be opened. So, when reaching out to your client base, make it as personal as you can.

Another bad example of email marketing: